Creating Engaging + Interactive Live Webcasts

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The Wikipedia article for “webcast” states that “webcasting usually refers to non-interactive linear streams or events” and that “essentially, webcasting is broadcasting over the internet.” There is absolutely no reason for webcasts to be “non-interactive.” You’re doing yourself and your audience a disservice if this is the case. At the University of Pennsylvania, we’ve done dozens of interactive webcasts, trying many new tools along the way.

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Does Google Hangouts On Air “Make the Cut” as a Professional Webcasting Platform?

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With Google Hangouts On Air, you can host and broadcast live discussions and performances to the world. You can also embed the live video player into a webpage with an html code, and later edit and share a copy of the broadcast. At the University of Pennsylvania, I’ve done dozens of complex, large-scale live webcasts using Google Hangouts on Air. Here, I share my findings.

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